Private label or white label products are those developed under a brand name created by the supermarkets or hypermarkets themselves, and manufactured by third parties for these distribution chains, normally at lower prices than the products of famous brands.
Some of the largest retail chains in the world offer private label products, such as Walmart (USA), Aldi (Germany), or Mercadona (Spain). We provide you with all the tools you need to incorporate into your business this marketing strategy that has worked for these large chains.
The brand image, and its visual identity, is the determining element for many customers in their decision making. We help you to manage the white label of your products, providing them with the maximum value, relevance and competitiveness according to the market in which their commercialization is developed.
Inicia Trade has more than 20 years of experience in logistics, transportation, customs and product trading. We have been in contact with many distributors, which has given us a detailed knowledge of the factors that contribute to the success of a product or brand.
For this reason, we can advise you from the initial development phase of your private label products, up to the commercialization. We help you select the products with the best sales opportunities, create and contract the packaging, labeling and design.
We evaluate the image best suited for your product in the selected market in view of marketing, logistics and storage.